Meeting/Event Information

NVBTA How to Create a Data-Driven Social Media Strategy March 28, 2019

March 28, 2019
4:30 PM - 6:30 PM
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Crowne Plaza Crystal City
1480 Crystal Dr.
Arlington, VA 22202
Venue Website
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Exciting topic with an expert panel format moderated by our very own GBTA!

Panelists to include top experts in data driven social media marketing (bios below).

First, we'll start with Networking, Cocktails, and Hors d'oeuvres.

Next, we'll participate in an Expert Panel of Social Media Marketing Managers. During this session, panelists will share their case studies and best practices on using data to create compelling content. Whether your goal is to increase your social presence and engagement or boost traffic and conversions, this session will leave you with key takeaways you can use to utilize various platforms effectively and improve your organization’s social media marketing strategy.

After the panel we'll wrap things up with additional networking opportunities. 

Note: parking is Complimentary Self-Parking with Validation from the front desk. Overnight Valet Parking: $28.00 + tax.

Panelist Bios:

Ari Greenberg - President of BCV - The Hospitality Industry's premiere provider of social media solutions. Ari leads the social media program for Marriott Field Marketing hotels in US & Canada. 

Justin Gooderham - Owner of  Dalton Digital - Founder and Principal of Dalton Digital, a boutique digital agency that helps Small Businesses gain customers by leveraging the power of the internet with a strong focus on digital strategy, web design, SEM, and Social Media Stategy. 

Karoline Mayr - Corporate Travel Technology Consultant - Karoline is the former President of the GBTA Northern Virginia chapter as well as the President of the CPC and held a seat on the GBTA Board of Directors. She has an extensive background including over 20 years of experience in building successful managed corporate travel programs in the technology vertical at Deltek, Workday, Uber and NVIDIA. Karoline is currently consulting as a subject matter expert in corporate travel with a specialty in technology.

Cameron Heffernan - Director of North America at Mach Media - Cameron heads Mach Media’s office for North America, leading the team and directing client work from our office in the Washington, DC area. His team develops a diverse array of engaging, thought-provoking content and new media campaigns that help client brands stand out.

Tickets

$50.00 NVBTA Member Ticket

$55.00 Guest Ticket (Non-Member)

$50.00 All Access Member

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NVBTA How to Create a Data-Driven Social Media Strategy March 28, 2019

March 28, 2019
4:30 PM - 6:30 PM

Crowne Plaza Crystal City
1480 Crystal Dr.
Arlington, VA 22202
Venue Website

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If you have any suggestions or ideas for a keynote speaker or discussion topic, please contact,  programs@nvbta.org

If you are interested in sponsoring the NVBTA chapter or a specific event please contact sponsorship@nvbta.org

If you are intested in hosting an NVBTA luncheon or event at your venue, please contact  programs@nvbta.org

All event registration fees are non-refundable 4 business days prior to the event date.